The animated video has aired on TV and shows dozens of characters that include Mahatma Ghandhi, King Kong, the Statue of Liberty, Psycho, an alien, and a man in a wheelchair relieving themselves behind a semi-transparent shower curtain.
It was commissioned by SOS Mata Atlantica, a green group devoted to preserving the Atlantic rainforest. The forest once covered Brazil’s whole Atlantic seaboard but only around 12 per cent now remains. Much of that destruction was to make way for cities like Salvador, Recife, Rio de Janeiro and S?o Paulo.
Organizers said each person can use up to 4,380 liters of water a year flushing the toilet and described the video as a fun way of offering an environmentally friendly alternative.
"In these times of financial crisis when the answer to everything is ’no’ we wanted to bring a ’yes’ to people’s everyday lives, encouraging them to pee in the shower," said Mario Mantovani, the group’s mobilization director.
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